Whole Foods May Be Misleading Consumers Store Brand Products Are "Hypoallergenic" E-mail
December 05, 2017

Whole Foods may be leading consumers to believe that their personal care products are hypoallergenic. A complaint has been filed arguing that Whole Foods is falsely advertising products. 

A complaint has been filed against Whole Foods, alleging that its Whole Foods-branded personal care products may not be “hypoallergenic” as advertised, and may contain ingredients known to cause allergic responses.

The Whole Foods-branded personal care products at issue include at least the following:

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